FAQ - answers to frequently asked questions

With a mini-audit: read-only access to advertising accounts and GA4, setting goals and KPIs, creating a list of priority edits, and a 30-day plan.

Tracking check/fix, basic campaign cleanup/structure, launching mandatory remarketing links, coordinating experiments.

Typically 4-6 weeks - enough to fix measurement, relaunch priority campaigns, and demonstrate key metrics dynamics.

Reports: Weekly (iROAS, CAC, ROAS, CVR, AOV, LTV if applicable) + conclusions and plan. Calls: By agreement (usually once a week or two).

Google Ads (Search, Performance Max, Shopping/feeds), Meta Ads (Advantage+), TikTok Ads (Spark/UGC). Also available: Yandex Advertising, VK.

GA4 and GTM, pixels, Conversions API, importing offline deals from CRM (Bitrix24, amoCRM, etc.), conversion deduplication, and attribution reconciliation.

We start with this: set up events/conversions, check for duplicates, reconcile the reporting (GA4/CRM/platforms), and only then scale.

Depends on the goal/niche. It's important to have sufficient statistics for system training and testing. I can help you calculate a starting benchmark.

A fixed price for a pilot or a monthly retainer for maintenance. I don't take a percentage of the budget. Media expenses are paid directly in your accounts.

This can be discussed as an additional feature to the base salary, with transparent rules (what metrics, what timeframe, how we calculate incrementality).

I provide briefs/references/options, and organize tests. Full production is possible with my/your contractors. A UGC approach is often used in Meta/TikTok.

Yes: quick CRO audits, recommendations on offers/social proof/speed, A/B testing of simple hypotheses. Development is outsourced.

The first changes will occur within 2-3 weeks after I've put my tracking in order and relaunched my campaigns. Sustainable trends usually appear within 4-8 weeks.

I guarantee accurate measurements, a transparent process, and rapid iterations. Results depend on the product, pricing, creative, demand, and website, so we rely on data and testing.

Only yours. Access is granted to my business email address. Change history and billing remain yours; creatives and data are your property.

Quick guide:

• Google Ads: Admin → Access and security → Invite user (Standard/Read-only to start).
• GA4: Admin → Access management → Add user (Viewer/Editor).
• Meta Business: Business Settings → People → Add → Access to Ad Accounts/Pixels.
• TikTok Ads: User management → Invite.

(I can send you a mini-instruction with images if needed.)

For e-commerce - ROAS/iROAS, AOV, marginality, MER. For lead generation - CAC/CPL, quality (MQL/SQL), conversion rate. We set a fixed evaluation horizon (e.g., 30-90 days).

This is normal due to different windows and models. We agree on the "true" system and period (attribution, 1/7/28-day windows), use offline import and, if necessary, experiments (geo-holdout/A-B) to evaluate incrementality.

The reports will contain hypotheses and conclusions. If key metrics aren't moving and there's no potential, we honestly recommend stopping/pivoting. No long-term commitments.

Simply give 14 days' notice (or as per the contract terms). You retain all access rights and artifacts. I'll hand over documents and a record of current hypotheses.