Performance Advertising Specialist: we Count Profits, Not Clicks
We launch and optimize campaigns in Google Ads, Meta Ads, and TikTok Ads. We fix tracking, set up GA4/GTM/pixels, conduct experiments, and scale what's truly profitable. We work with your accounts, with clear reporting and no "secret connections".
Who I am and how I can help your business
Welcome to my website. My name is Nikita Lingis. I'm a paid traffic specialist from Kazakhstan. I work with e-commerce, services, and lead generation projects. My strength is measurability: I first set up proper tracking and attribution, then systematically test hypotheses and scale successful combinations. The result is predictable metrics like iROAS, CAC, and ROAS instead of "feelings" and random fluctuations.
- I work with your accounts; access, billing, and data are all on your side.
- A clear 30-90 day plan and weekly reports with insights.
- Experiments and decisions based on data, not opinion.
My principles
Transparency
No budget cuts or hidden accounts
Measuring
Tracking, attribution, incremental control
Speed
Quick edits and weekly iterations
Focus on profit
I turn off unnecessary things, strengthen effective ones
Documentation
I record changes and hypotheses, and transfer artifacts
What I work with most often
- E-commerce: feeds, PMax/Shopping, remarketing
- B2B/SaaS: lead generation, offline deal import, SQL metrics
- Local services: calls/online orders, geo-structure, call tracking
- Online schools/courses: creative matrix in Meta/TikTok, CAPI
What you get at each stage
- Days 1–3: Mini-audit of accounts and tracking, list of priority edits (10–15 items), goal/KPI alignment
- Weeks 1–2: GA4/GTM/pixel setup/fixing, campaign rebuild, basic creatives
- Weeks 3–6: Experimentation plan, A/B tests, weekly reports with findings
- Next: Scaling existing integrations, budget and impact forecasting
Ready to get predictable results from your advertising?
Let's start with a mini-audit and a 30-day plan.